How can a home services company make video ads without a film crew?

Which video ad formats work for HVAC, plumbing, roofing, landscaping and pest control?

Three formats do most of the work for home services: a Promoter ad, a UGC-style homeowner ad and a Real Voices ad. All three put a person on screen without putting your crew on camera, and all three end on your logo, your line and your web address, shown and read aloud.

• Promoters are ready-made presenters who deliver your offer straight to the phone. They fit the "here is this month's special" ad: AC tune-up, drain cleaning, a free roof inspection, the first pest treatment at a lower price.
• UGC ads show a real-looking homeowner in a driveway, a kitchen or a backyard talking about the problem the way a neighbor would. They fit the story ad: the night the AC quit, the ceiling stain after the storm.
• Real Voices puts three or four different people in one ad, one line each. It fits a company that does several jobs, because each person can stand for one service.
• Animation suits pest control and lawn care in particular: a claymation mascot or a Pixar-style story can show the ant trail or the brown patch without anyone looking at a real infestation.
• Podcast clips fit the question customers always ask before they call, such as "repair or replace?", answered in a two-mic conversation.

"One sentence, one Promoter, done. People ask who we hired for the ad. We didn't hire anyone." — Michael, home services

What should a home services video ad say?

Lead with the moment the problem shows up, not with your company name. Homeowners scroll past logos; they stop for a situation they recognize. Then give one reason to call you and one offer. The prompts below are written for each trade and can be typed into VideoPronto as they are.

HVAC: A Promoter in a hot kitchen at night fans herself with a mail envelope and says the AC died on the first hot weekend, then tells people to book the tune-up special before it happens to them.

Plumbing: A homeowner kneels at an open sink cabinet with a towel on the floor and admits he ignored the drip for a month; end on our same-day service line and web address.

Roofing: Three homeowners, one line each, standing in front of their houses: the stain on the ceiling, the shingles in the yard after the storm, the free inspection that found it early.

Pest control: A claymation ant marches a single-file line across a kitchen counter until a spray bottle with our logo stops the parade, then our first-treatment offer on screen.

Landscaping: A neighbor across the fence asks the homeowner who does his lawn, calm and friendly, and he points at our truck.

For more opening lines that stop the scroll, see video ad hooks.

What do homeowners worry about before they call?

Most home services buyers hesitate for the same few reasons, and the ad works better when it answers one of them out loud. These are patterns to write for, not statistics:

• "Will they show up?" Say when you come: same-day, next-day, weekends, a real appointment window.
• "Will the price change once they are here?" Name the offer and what it includes, such as a flat diagnostic fee or a free estimate.
• "Are they licensed and insured?" Put the license number on the end card; in Florida that is the law for many trades (see below).
• "Will they respect my house?" Shoe covers, clean-up, a tech who explains before touching anything. One line is enough.
• "Can I fix it myself?" A podcast clip or a homeowner confession can admit the DIY attempt and show why it did not hold.

Pick one worry per ad. Because each video costs a few dollars, you can make one ad per objection and keep the one that brings calls.

Can I run the same offer in English and Spanish?

Yes. The same Brand Kit and the same offer can become an English ad and a Spanish ad written natively in the variety your customers speak: Miami Cuban for Hialeah, Westchester and Doral; Mexican or Tejano for Texas; Puerto Rican, Colombian, Argentinian or Spain where those communities live. The script is written in Spanish, not translated, and the voice and presenter match the variety.

"My guys aren't going on camera. The Promoters are. Ads for our seasonal specials in English and Spanish the same week, no crew, no editing." — Bill, home services

Un técnico de aire acondicionado, en español cubano, frente a una casa en Hialeah: el aire se rompió el primer fin de semana de calor, y ahora el mantenimiento está en especial este mes.

See Spanish video ads for how each variety is handled, and the US Hispanic market guide for planning a bilingual campaign.

How much does a home services video ad cost?

About $3.30 per finished video, paid with one-time credit packs of $20, $50, $500 or $1,000, with no subscription. A typical video uses about 250 credits, the cost of each action is shown before you confirm it, failed renders are refunded automatically and credits do not expire. Every format and language is included. See pricing.

There is no filming, casting or editing. You review a storyboard of every scene and approve it before anything renders, and short ads usually finish the same day. That makes it practical to refresh ads with the season: AC in the first heat, roofs before storm season, pest control when the rains start.

Do I need to show my license number in a Florida contractor ad?

If you are a Florida contractor licensed under Chapter 489, Part I, yes. Florida Statutes section 489.119(5)(b) (2026 edition, checked September 2026) says the registration or certification number must appear in each advertisement "regardless of medium". The contractor types defined in section 489.105(3) include roofing, plumbing, Class A, B and C air-conditioning, mechanical and pool/spa contractors.

The simple way to comply is to add the number as a line in your Brand Kit so it shows on the end card of every ad. Landscaping and pest control are not among the contractor types in that list, and other states set their own rules; check with your licensing board. You are also responsible for platform ad policies and any AI disclosure they require; see AI ad disclosure rules.

What if I don't know what my competitors are running?

Look before you write. Competitor ad research takes another company's Facebook page, pulls its active ads from the Meta Ad Library, and shows the hooks and offers it keeps renewing, so you can make your own version from your Brand Kit. Selling homes as well as fixing them? Property tour videos turn listing photos into a walkthrough.