Several people, one line each, one ad

What does a Real Voices ad look like?

A Real Voices ad is a quick sequence of different people, each saying one line to the camera about the same thing, with a new face on every beat. It plays like a street interview or a vox pop rather than a single presenter selling. VideoPronto casts each person separately, renders each beat as its own take, then adds captions and ends on your branded slate with your logo, line and web address.

The English sample on this page, for a concept cleaning brand called Pronto Clean, came from one sentence:

Three different homeowners, one line each, at their own front door after the cleaning crew left — real people, no script voice.

The Spanish sample, for a concept insurance brand called Pronto Seguros, has three Miami drivers standing next to their cars. Each says one line in Cuban Spanish: the price dropped, the claim went through the app, the grandmother finally switched.

Why do multi-person ads work?

This is our editorial view from the feeds we watch, not a measured benchmark. The real-people anthology is one of the styles we see winning on TikTok and Meta right now. We think four strangers with one line each, all saying the same thing, read like a street interview and not like an ad, and the last voice is often the one that lands. In our view each new face resets attention, and hearing the same point from several kinds of people is harder to wave away than hearing it from one.

It also fits businesses that serve many kinds of customers. A cleaning company can show a young renter, a retiree and a busy parent. An insurance agency can show three drivers from three neighborhoods.

Is a Real Voices ad a testimonial?

Only if you make it one, and then the words have to be true. The people in a Real Voices ad are generated, not your customers. If the ad makes it look like real customers are vouching for you, the lines must reflect what real customers actually said, and you should be ready to disclose that the people on screen are AI.

This isn't just our preference. The US Federal Trade Commission's final rule on fake reviews and testimonials (announced August 14, 2024) bans reviews and testimonials that misrepresent that they come from someone who doesn't exist, "such as AI-generated fake reviews," or from someone with no actual experience of the business. The rule lets the FTC seek civil penalties. It took effect on October 21, 2024, according to the FTC's Q&A for businesses. That Q&A also says AI avatars aren't banned outright. They become a problem when the underlying testimonial is fake or false, and presenting avatars or actors as real customers can still be deceptive under the FTC Act.

VideoPronto's Terms forbid fabricated endorsements and undisclosed synthetic impersonations of real people, and they make you responsible for advertising-law and platform disclosure compliance. There are two honest ways to use the format:

• Real sentiment, disclosed. Take lines from real reviews, messages or conversations you've had with customers, and label the ad as using AI presenters where the platform or the law requires it.
• Clearly not a testimonial. Write lines that don't claim anyone used your product: questions ("Who actually likes cleaning the oven?"), shared frustrations ("Every quote I got said 'starting at'"), or an obvious skit.

Don't invent a customer, a result, a number of stars or a before-and-after. For platform labels and wording, see our guide to AI ad disclosure rules.

What you control in a Real Voices ad

You control who talks, where they stand and what each person says. One sentence is enough to start, because everything else has a default.

• The cast: how many people and who they are, such as homeowners, drivers, parents, regulars or first-time buyers.
• The setting: a front door, a car, a kitchen, a store entrance, a sidewalk. Each person can be somewhere different.
• The lines: type each line yourself, or describe the message and let VideoPronto write one short line per person.
• The language: English with 15+ accents, or Spanish by variety: Miami Cuban, Mexican, Colombian, Puerto Rican, Argentinian, Tejano or Spain. Voices and faces match the variety.
• The feeling: high-energy positive, calm positive, quiet negative or high-energy negative. The pacing, delivery and music follow it.
• The brand slate: your logo, tagline and web address at the start, the end or both, from your Brand Kit.

How to write lines that work

Keep each line short enough to say in one breath, and give every person a different angle on the same point. Some patterns that fit the format:

1. One problem, several angles. Each person names a different moment the problem shows up, such as the price, the wait or the mess.
2. The escalation. Each line is a little stronger than the one before, and the last one carries the offer.
3. The unlikely voice last. Save the person the viewer least expects for the final line.
4. Question, then answer. The first two people ask something your customers ask, and the last one answers it.

For more opening patterns, see video ad hooks.

How long does it take and what does it cost?

A Real Voices ad costs about $3.30 in credits, like other formats; every format is included with no add-ons. Packs are $20, $50, $500 or $1,000, bought once with no subscription. A typical video uses about 250 credits, and the cost is shown before you confirm. Failed renders are refunded automatically. Most videos go from the line you type to a finished MP4 in under seven minutes, and nearly all in under ten. See pricing for pack details.

Real Voices vs a single-presenter UGC ad

Use a UGC ad when one person's story carries the message, such as a confession, a before-and-after or a walk-and-talk. Use Real Voices when the point is that many different people feel the same way, or when your customers are varied enough that one face can't represent them. Each costs a few dollars, so testing one against the other on the same offer is cheap. If you'd rather have a specific, consenting person as the face, use an AI spokesperson built from your own photos and voice.