How can an insurance agency make video ads in English and Spanish?

Which video ad formats work for insurance agents?

Insurance is hard to show, so the formats that work put people on screen talking about the moment insurance mattered to them. VideoPronto makes these without filming, and each ends on your agency's logo, line and web address, shown and read aloud.

• Real Voices: several real-looking people, one line each. The sample on this page is one: three Miami drivers, each beside their own car, in Cuban Spanish. It fits an agency that sells several things, because each person can carry one reason.
• UGC ads: one driver or homeowner telling a short story: the renewal notice, the claim, the switch.
• AI spokesperson: the agent as the face of the agency, through a consent-verified digital double, in English, Spanish or both. It suits agents whose name is the brand.
• Podcast clips: the question clients always ask, answered in a two-mic conversation, such as what full coverage actually means.

The sample is a concept ad for "Pronto Seguros", a fictional agency we made to show the format. It is not a client, and the lines in it are illustrations, not real rate claims.

What should an insurance video ad say?

Open on a moment the viewer has lived, then give one reason to call and one next step, such as a free quote. These prompts are written for agencies and can be typed in as they are:

Tres choferes de Miami, cada uno junto a su carro, una línea cada uno, en español cubano: el precio bajó, el reclamo por la app, la abuela que por fin cambió.

A homeowner at her kitchen table holds up her renewal letter, calm but annoyed, and says she called one local agent who actually compared companies for her; end on our free quote line.

My digital double, in English, standing outside our office: three things people get wrong about full coverage, one line each, then book a policy review.

A podcast clip where a young driver asks an agent why his first policy costs so much, and the agent explains what actually changes the price.

The first prompt is the exact one behind the sample on this page. If your real ad says a price went down, it has to be true for the people you are speaking to. For more openings, see video ad hooks.

What makes people put off switching insurance?

Plenty of people stay with a policy because switching feels like work. Ads that name the reason someone has not moved give them a push. These are patterns to write for, not statistics:

• "It's a hassle." Say what the agent does for them: compares, handles the paperwork, calls back.
• "They'll all be the same price." Offer a quote or a review, not a promised saving.
• "What if I have a claim?" Show the claim moment and who picks up the phone.
• "I don't understand my policy." A podcast clip or spokesperson explainer in plain words.
• "Will they speak my language?" Say it in the ad, in that language.

How do I run the same campaign in English and Spanish?

From the same Brand Kit, VideoPronto writes an English ad and a Spanish ad natively in the variety your clients speak — Miami Cuban for Hialeah, Westchester and Little Havana; Mexican or Tejano for Texas; Puerto Rican, Colombian, Argentinian or Spain elsewhere — with a matching voice and presenter. The Spanish is written in Spanish, not translated, so the terms sound like the street your clients live on. If you are bilingual yourself, your digital double can present both versions.

See Spanish video ads and the US Hispanic market guide for planning a bilingual campaign.

How much does an insurance video ad cost?

About $3.30 per finished video, from one-time credit packs of $20, $50, $500 or $1,000 with no subscription. A typical video uses about 250 credits, the cost is shown before you confirm, failed renders are refunded automatically and credits do not expire. The digital double and every language are included. See pricing.

There is no filming or editing. You review a storyboard of every scene and approve it before anything renders, and short ads usually finish the same day.

What advertising rules apply to insurance video ads?

Insurance advertising is regulated by each state, and a video ad is an advertisement like any other. In Florida, Florida Statutes section 626.9541(1)(b) (2026 edition, checked September 2026) makes it an unfair practice to place before the public an advertisement about the business of insurance that is untrue, deceptive or misleading. Other states have their own versions; check with your state insurance department before you run a claim about price, coverage or savings.

The platforms add rules too. Meta's financial and insurance products policy (checked September 2026) says ads promoting insurance services must be targeted to people 18 or older, and advertisers may be required to verify their identity and show they are authorized by the relevant regulator.

For AI-generated people specifically: never present a generated driver as a named real client, and never invent a testimonial. The FTC's 2024 rule bans fake testimonials, including AI-generated ones; see AI ad disclosure rules for that and each platform's AI labels. You own your videos and are responsible for their compliance.

What are other agencies running?

Competitor ad research takes another agency's or carrier's Facebook page, pulls their active ads from the Meta Ad Library, and shows the hooks and offers they keep renewing, so you can make your own version from your Brand Kit. Home insurance agents who work with realtors can point them to property tour videos made from listing photos.